Have you ever had that feeling that you’ve been hijacked? No, not literally hijacked on an airplane bound for Boston, then suddenly headed to Havana. But maybe you’ve been hijacked by someone else’s agenda. Perhaps you know the feeling of moving forward resolutely toward your own goals and objectives when suddenly, you find yourself writing copy for someone else’s campaign or you’re volunteering for a cause just because you couldn’t say “no” to that persuasive friend. Everywhere we turn we’re faced with opportunities, decisions and invitations, most of them well-meaning but with the potential to distract us from our own powerful missions.
Recently I wrote, in dry-erase marker on my bathroom mirror, “Don’t get hijacked by someone else’s agenda.” This reminds me, daily, to consider the invitations that come my way. Do they support the mission I’m on, to create a world where people love what they do and do what they love? Are they part of my strategic marketing plan? Is the opportunity one that aligns with my commitments, passions and brand? Or am I just caught up in the moment, swept away by someone else’s (well-meaning) enthusiasm for their own project? The writing on my bathroom mirror cautions me to take the time to stop, think, and reflect before saying “yes.”
A while ago I read this quotation by Warren Buffett, the famous business magnate, investor and philanthropist:
“The difference between successful people and really successful people is that really successful people say no to almost everything.”
This quotation initially shocked me. For many years, I had lived by the credo, “Just say yes!” For someone who “smells” opportunity everywhere, I was convinced that staying open to the world, and saying “yes,” would move me closer to my goals. The wisdom of Warren Buffett turned my thinking upside down and made me very uncomfortable–it seemed so ungenerous! But after much reflection, I think I understand. Successful people stay committed to what they say they are committed to. Reluctantly, we can’t do everything. The “really successful people” maintain a laser-beam focus, resist being distracted and refuse to get hijacked by other people’s agendas. We can wish them well, and stay open to possibility. But in order to make a really big “dent in the universe,” as Steve Jobs famously said, we must maintain our own mission, purpose and direction. We have to practice discernment. When in doubt, refer to your strategic plan. If you don’t have a strategic plan, let’s talk.